Western Energy Alliance, originally founded as the Independent Petroleum Association of Mountain States (IPAMS), was a both a mouthful and confusing for members and the media alike. Jon Haubert was the manager of communications for the association and helped usher in a new name and brand to better lead and inform key stakeholders. Having just come from Capitol Hill himself, he knew the group’s name reminded staffers more of the dog food company, IAMS, than an advocacy group focused on promoting responsible oil and gas policy on America’s public lands.
In 2009, he helped lead a team through the discovery and renaming process to what would eventually become Western Energy Alliance. With a new name and look, but still the same classic mission, Jon helped put Western Energy Alliance on the map, both with Members of Congress, but the media as well. Fielding thousands of media inquiries during his time there, the Alliance has since become a go-to source for western policy and political issues.
As a fun, but beneficial way for Congressional staffers to remember the organization, he helped launch the Rocky Mountain Beer Tour, an annual beer tasting reception held in Washington DC where energy executives and Members of Congress could mingle and talk issues over delicious craft beers. The event has become a favorite for both the Congressional community and Western Energy Alliance Members.