Earned media (or free media) refers to publicity gained through promotional efforts other than attention gained from traditional forms of advertising.
The art of earned media comes down to one solid idea: storytelling. You have a story to tell and reporters are interested in hearing it, but how do you time it correctly so they intersect. Everyone knows the news industry works around the clock and effectively capturing their attention, with your story nonetheless, is a real challenge.
Our strategies and rolodex can help you find the right reporter, at the right time and earn your way into the news.