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H.B. Legacy Media Company designs earned and paid media strategies to help our clients achieve the recognition they deserve. Our expertise in media relations, advertising and strategic alliance development make us uniquely qualified to improve a company or organization’s professional image and reputation, thereby reducing business uncertainty and protecting long-term planning and financial growth.

earned media

[urn-ed] [mee-dee-uh]

Earned media (or free media) refers to publicity gained through promotional efforts other than attention gained from traditional forms of advertising.



Advertising is the process of directly purchasing the most cost-effective media in order to achieve the required coverage, attention, and number of exposures in a target audience.

media buying

[mee-dee-uh] [bahy-ing]

Media buying is a service performed by a broker who oversees the logistics of advertising which often includes locating and evaluating inventory, price negotiations and overall management from beginning to end.

Our Clients in the News

A voice for ‘common sense’ speaks out for Western ranchers

Nov 25, 2016

Western Landowners Alliance gives ranch owners and managers a voice and also provides a network among peers to share information about what works — and what doesn’t — in managing a ranch sustainably.

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Meet the group that styles itself the West's 'radical center'

January 24, 2017

Half a dozen years ago, ranchers and landowners in the West felt a gap in the spectrum of groups representing them in policy battles.

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Q&A: Statistics executive is bullish on U.S. oil production

March 24, 2017

Allen Gilmer, chairman and CEO of Austin-based Drillinginfo, is confident the United States will increasingly replace Saudi Arabia as the world's swing oil producer. That's the case even if oil prices don't rise much from their current levels above, he said.

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